World Cup Desk

Estimated reading time: 4 minutesLast updated: July 17, 2026

International football focus has moved toward this new World Cup development.

Quick Summary: Big bucks are being made from the 2026 tournament off the field, but who is raking in the most, and who is losing out? Image source, PA Media / Getty ImagesByMichael RaceBusiness reporter, Reporting fromNew YorkPublished17 July 2026, 00:16 BSTUpdated 13 minutes agoThis World Cup has been bigger than…

Tournament Context

Big bucks are being made from the 2026 tournament off the field, but who is raking in the most, and who is losing out? Image source, PA Media / Getty ImagesByMichael RaceBusiness reporter, Reporting fromNew YorkPublished17 July 2026, 00:16 BSTUpdated 13 minutes agoThis World Cup has been bigger than any tournament before it. More countries taking part and more matches means more eyeballs on the action – as well as more opportunities to make money.

Squad Implications

As the planet's footballing stars create historic moments on the pitch, billions of dollars are being generated off it. But not everyone is raking in the big bucks, so while there are some big winners, there are also some financial losers. The amount of money world football's governing body Fifa makes from the World Cup is astronomical. It generated a record $7.6bn (£5.6bn) from Qatar 2022 and is expected to top that in US, Canada and Mexico 2026, especially with the expanded 48-team tournament.

World Cup Outlook

The World Cup angle is important because tournament football rewards timing. Form, fitness, squad roles, and manager trust can change quickly before the final list is shaped.

Search Context

This story connects with football news, latest update, team news, fixture context, fan reaction, media pressure, FIFA World Cup 2026, squad selection. These related themes explain why the update may continue to attract search interest beyond the first headline.

Key Takeaways

  • World Cup is the central entity in this update.
  • The story has direct relevance to World Cup 2026 coverage.
  • The next stage depends on official updates, squad decisions, and follow-up reporting.

101Foot Editorial View: The strongest football stories are rarely about one isolated update. They become important when they change expectations, decisions, or pressure around the next fixture.

Related Coverage

FAQ

Why is this story gaining attention?

It connects to wider football themes such as form, squad decisions, fan pressure, and upcoming fixtures.

What happens next?

The next development will likely come through team news, manager comments, or follow-up reporting from major football outlets.

Source: BBC Sport